| Closing Date | 2021/05/20 |
| Reference Number | RCL210506-2 |
| Company | Siqalo Foods |
| Job Title | Brand Manager |
| Functions | Marketing and Brand |
| Job Type Classification | Permanent |
| Location – Town / City | Westville |
| Location – Province | KwaZulu-Natal |
| Location – Country | South Africa |
| Job Description | This specific position that we are recruiting for is in the SIQALO Foods business, a subsidiary of Remgro and sister company of RCL Foods. SIQALO Foods is currently looking for a Brand Manager to join their Marketing Team. The role will be based in Westville and will report into the Marketing Executive. SIQALO Foods entrusts the Brand Manager to: Drive brand growth in terms of equity, market share, revenue and profitability. Facilitate end to end Brand Marketing from strategy to idea and execution. Develop and manage the long term Brand Strategy including the Brand positioning, Brand Strategic Plans and Innovation funnel. Develop and lead an integrated Brand Marketing Plan and lead execution across channels in market. |
| Minimum Requirements | A degree or post graduate degree in Marketing and or in related Business Management. Minimum 1-3 years experience as a Brand Manager within FMCG. Demonstrable Brand development and management experience, especially experience working on innovation projects. Sound budget and financial understanding. Digital marketing understanding. Consumer obsession – a desire to understand your consumer intimately. Customer understanding and ability to work collaboratively with Customer and National Account Management teams. Good shopper understanding. |
| Duties & Responsibilities | Lead and develop the brand strategy, brand plan, brand architecture, innovation roadmap and channel plans. Work with lead agencies to develop communication assets in line with the brand strategy. Responsible for development and launch of consumer-led innovation to reach brand and business objectives. Consumer insights to develop an ongoing understanding of consumer perceptions and behaviour in order to optimise all brand assets. Develop channel strategy for execution and manages key implementation of assets by channel. Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Develop and execute agreed brand activity both ATL and BTL. Work with Customer Development, setting national level brand KPI’s and channel marketing strategy and identify relevant in-store solutions. Monitor brand performance and implement appropriate plan changes. Coach the Brand Assistant Manager in Brand management skills and competencies. Manage any re-launches or new launches, and build launch plans and channel strategies (promotions, media and POS). Manage internal and external stakeholders within matrix organisation – cross-functionally and across business units. Monitor competitor activity. Evaluate campaigns – highlighting areas of good performance vs.areas of learning. Cross functional management of teams both internally and externally to ensure alignment and timeous decision making where necessary. |
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